here.) Negative comments can have the opposite affect.
2. Do include a succinct, flattering bio. I like to know who wrote the book I'm reading. Maybe it stems from my training as a journalist, but I think it informs the reader and enriches the experience of the read. However, a bio that is too long or includes too many accolades turns me off. I don't want to read an author who praises his or herself too much, includes their pet goldfish's name (unless that is their only "child"), and lists every city in which they've lived over the past three decades. Too much information is a turnoff. Keep it tight. Keep it interesting. Keep it informative.
3. Don't respond to negative reviews in kind. Putting your art out there means putting a piece of yourself out there. One must be prepared for both positive and negative response. I have not done this yet in full-length novel form, so I can't say how it truly feels, but I can imagine it really hurts to read a bad review. In a reader's opinion, the worst thing an author can do is respond to a negative review with a negative comment. You immediately paint yourself with the controversial brush and lose readership. If I hear of an author doing this, I will put them on my avoid list. Suck it up, and see #1.
Anyone else have Do's or Don't's to add? I'm sure I'll think of more after I hit post!