I found these fancy key fobs at my friend Rachel's blog, Olivethebeach...and then realized I could actually buy them at her Etsy shop! The picture appeals to me for its lineup of color and pattern--especially the black thrown in to darken the mix. I also love the way they aren't aligned, as I hate symmetry (except when I hit my elbow, then I have to hit the other elbow, see quirks post for more).
As for the product itself, I think anyway someone can set themselves apart is fantastic. Who doesn't have a set of keys they carry around? Personalizing is one way we make a claim on life.
I hope you have a colorful Saturday.